Subway Ads Concept
Subway Ads Concept
New York City Billboard Concept
New York City Billboard Concept
Online Concept
Online Concept

Salita Promotions 

(f.k.a Star of David Promotions) 

In 2010, Professional Boxer and Former World Champion, Dmitriy "Star of David" Salita founded then Star of David Promotions (now Salita Promotions). A boxing event promotion throughout the U.S. 

 

Since I was 11 years old, I have been a huge fan of Dmitriy's and would show up with banners (designed with microsoft paint) to all of Salita's fights. I started getting recognized by the cameras, and after the show, Dmitriy Salita and the rest of the fighters would hang outside the arena and take photos. All my work was displayed on various boxing websites. 

 

Over the years, Dmitriy and I have become friends, and when he found out that I am getting into Graphic Design, there was no other person he wanted to work with other than myself. 

 

In December of 2010, Salita and his promotion company had their first ever show dubbed "DESTINY" which was located at the Roseland Ballroom in New York City. That show featured a performance by then "Hasidic Reggae Superstar" Matisyahu. 

 

I never knew my work would blow up the way it did and mind you, I  just got into an undergrad program at Brooklyn College, so I was blown away. I was 18 then and just got the hang of the Adobe Suite. Driving down the BQE (Brooklyn Queens Expressway) suddenly I was in shock. My artwork was featured on a billboard! It was featured in ads, newspapers, posters in NYC. It was everything. I was in such awe.

 

Since then the road for me has been quite smooth. Salita Promotions launched their show "Brooklyn Brawl" a New York boxing event that would be featured several time a year and with more experience, my work has been featured on MSG, ESPN, Universal Sports Network, and many more national TV broadcasts. 

 

Check out some of the work that was featured on Universal Sports Broadcast:

https://www.youtube.com/watch?v=wURojli9QWc

 

I've designed billboards, ring canvases, ropes, display graphics featured in arenas, programs, etc. for Salita Promotions.